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India's Most Trusted
Gold Buying Partner

✦TRUSTED · TRANSPARENT · REWARDING✦

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Purity

Weight

Rate

Transparent Valuation
Professional Testing
Secure KYC
Direct Bank Transfer
Free Gold Valuation
Customer-First Service
Transparent Valuation
Professional Testing
Secure KYC
Direct Bank Transfer
Free Gold Valuation
Customer-First Service
WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER • WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER • WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER • WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER • WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER • WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER • WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER • WHITEAU BULLION • INDIA'S MOST TRUSTED GOLD BUYER •

Sell Gold with
Seven easy steps

Contact Us

Get in touch with WhiteAu through our phone, WhatsApp, or website or our office. Our team will assist you and guide you through the process.

Steps Guide

Frequently Asked
Questions

To sell your gold, you will generally need a valid photo identification document and proof of address. An Aadhaar card can serve both purposes, making the KYC process simple and convenient.
WhiteAu processes gold-sale payments through bank transfer. Once the valuation and required KYC formalities are completed, the eligible sale amount can be transferred directly to your bank account.
Our branches are open from Monday to Friday, 10:00 AM to 8:00 PM. You can check the WhiteAu website to find the branch nearest to you.
No. Our branches remain closed on Saturdays and Sundays. You can visit us from Monday through Friday between 10:00 AM and 8:00 PM.
Yes. Unhallmarked gold can still be evaluated and sold. The amount offered will be determined according to the actual purity and weight of the gold established during the valuation process.

Release Gold Loan
Nine easy steps

WhiteAu — Release Your Gold. Move Forward.

Check Your Loan Documents

Locate your original pledge receipt and keep it ready for the process.

Steps Guide

Frequently Asked
Questions

Yes. WhiteAu can help you close your existing gold loan and release your pledged gold jewellery.Our team will guide you through the required documentation, loan settlement, gold release, purity assessment, valuation, and final settlement process.
Yes. WhiteAu can assist in releasing gold that has been pledged with a bank or finance company.Simply bring your valid pledge receipt or relevant gold loan documents to our branch. After completing the necessary verification and formalities, WhiteAu can arrange the funds required to settle the outstanding loan amount and facilitate the release of your pledged jewellery.
If you are not satisfied with the valuation offered after your pledged gold is released, you can choose to take back your gold by paying the gold release amount plus 5%, subject to the applicable terms and conditions.This gives you an opportunity to review the valuation before completing the final transaction.
If the final value of your gold is lower than the amount WhiteAu paid to release the pledged jewellery, you will be required to pay the difference amount, as applicable under the agreed terms. Our team will explain the applicable amount and settlement terms before the transaction is finalized.
Yes, you may be able to retain a portion of your released gold. However, you must inform the WhiteAu branch executive in advance, before the final valuation and settlement, so the necessary arrangements can be made.

Buy Gold from WhiteAu
In Seven Easy Steps

WhiteAu — Your Trusted Gold Partner.

Get in Touch with WhiteAu

Contact us through our phone, WhatsApp, website or authorised branch. Our team will guide you through the gold-buying process.

Steps Guide

Frequently Asked
Questions

WhiteAu offers imported 999-purity gold bars, containing 99.9% pure gold. All products are subject to availability and the specifications stated in their accompanying documentation.
Contact us through our website, WhatsApp, phone or an authorised branch. Select your required quantity in grams, receive a detailed price quotation, complete KYC verification and confirm your booking.
You can enquire about the quantity of gold you wish to purchase in grams. Available quantities are subject to stock, supplier availability and confirmation by our team.
Your quotation is based on the applicable gold rate, the quantity purchased and relevant charges. WhiteAu provides a detailed price breakdown, including applicable GST, before you confirm your trade.
Yes. The quotation provided to you will clearly show the applicable GST and the total amount payable before you confirm your booking.

Why WhiteAu? Trust. Transparency. Value.

Trusted Gold Buyer
Transparent Process
Best Value
Secure Payments
Why Sell to White Gold
01

Built on Trust

We believe trust is earned through legacy, transparency, honest valuations, and doing the right thing for our customers.

02

Accurate Gold Valuation

We use advanced technology to assess your gold accurately and transparently.

03

Transparent Gold Rates

Know the value of your gold with clear and transparent pricing—without unnecessary surprises.

04

Secure & Hassle-Free

From valuation to payment, we ensure a smooth, secure, and convenient experience.

05

People Come First

Behind WhiteAu is a committed team that genuinely cares about every customer and every interaction.

06

Building the Future

We are not just creating another place to sell gold. We are building the future of gold selling — one that is more transparent, accessible, and trusted.

Your Gold Deserves Better.

WhiteAu is where trust meets technology, and where selling gold becomes a better experience.

CUSTOMER RESOLUTION & SUPPORT

Need to file an official complaint?

We believe in a 100% transparent and honest gold selling experience for every customer. However, if you've faced any issues, malpractice, or unfair valuation at any of our branches, we want to hear from you directly so we can make it right.

What Our Clients Say

Don't just take our word for it—hear from the people who trust us.

★★★★★

Highly satisfied with my valuation, thank you!

Fast servicePerfectGood deal

- Vishnu -

B
Bibin2 days ago
★ 5.0/5.0

I absolutely loved the transparency. It's not only secure but also very fast, making it a perfect solution for selling gold.

Read more

E
EjasVerified Client
★★★★★

Prompt and helpful responses to my inquiry!

Superb pricing, impressed.

Nikhil & Maya

Incredible service

Perfect, exceeded expectations.

★★★★★
★★★★★

Very smooth experience. The staff was polite and explained the purity test clearly. Got my money transferred to my account in minutes.

SherinLocal Client
S
Great service
F

Fahad

Amazing Experience!

When it comes to releasing pledged gold, this service is top-notch.

🤍 1,914👁 21.7k

Write a Review

Share your experience with WhiteAu Bullion

★★★★★

Our Flagship Branch

Visit our secure, state-of-the-art valuation center in Cherthala for instant, transparent gold testing and immediate payouts.

Open Now

WhiteAu Bullion Pvt Ltd

Poonjikkavil, S N Puram P.O.,
Cherthala, Kerala — 688582

+91 70122 88794
Mon-Fri: 10:00 AM - 8:00 PM
Main BranchGet Directions
+91 7012288794